What is the long tail search

The long tail search is not exclusive to search engines only. Long tail refers to the statistical property that a larger share of population rests within the tail of a probability distribution than observed under a "normal" or Gaussian distribution. I hope this graph make it a little easier to understand.

Head & Long Tail Search Facts

70% of all searches are done in the long tail.
People who use long tail are twice as likely to convert.
Website using long tail are 57 times more visible.
Searches are closer to a decisions when searching long term searches.
Most website don't rank high on head terms.
Head searches only make up 18 - 20 % of searches.
Websites are 4 times more likely to to rank high for long tail terms.


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